As you’ve probably heard, Radiohead’s new album In Rainbows is available via a unique purchasing scheme:
Online-only sales, direct from the artists, and YOU PAY WHAT YOU THINK IT'S WORTH!!!! You can pay anything, one cent or 1000 dollars!
Early buzz is that the superfans are going for the physical media (which also includes the downloads free), and that the download / pay-what-you-will has encouraged some serious goodwill. Of course, it helps that this is Radiohead. After all, an entire label has been doing this sort of thing for several years — if you don’t know them, check out Magnatune.
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Online-only sales, direct from the artists, and YOU PAY WHAT YOU THINK IT'S WORTH!!!! You can pay anything, one cent or 1000 dollars!
Early buzz is that the superfans are going for the physical media (which also includes the downloads free), and that the download / pay-what-you-will has encouraged some serious goodwill. Of course, it helps that this is Radiohead. After all, an entire label has been doing this sort of thing for several years — if you don’t know them, check out Magnatune.
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